When to use it
Use it to decide where to invest networking time for the most distinctive value.
How to apply it
- Map the main groups you interact with, such as teams, functions and communities.
- Spot pairs of groups that rarely talk to each other.
- Build at least one solid relationship in each group.
- Pass useful information or introductions between them.
- Review whether your network is becoming too concentrated in one group.
Tip: Brokering works best when both sides trust you, so make sure you add value in each direction.