When to use it
Use it when you are looking for a new role, new ideas or a route into an unfamiliar field.
How to apply it
- List people you know only slightly, such as former colleagues or event contacts.
- Mark those who work in areas or organisations you know little about.
- Get in touch with a few of them with a short, specific question.
- Share what you are exploring so they can spot relevant openings.
- Follow up with thanks and a note on anything that came of it.
Tip: Do not neglect weak ties because they feel less comfortable; that difference is where their value lies.