When to use it

Use it to keep key working relationships strong before you need to draw on them.

How to apply it
  1. List the relationships most important to your work.
  2. For each, note recent deposits and withdrawals.
  3. Make small, consistent deposits, such as following through and giving credit.
  4. Apologise promptly and sincerely when you make a withdrawal.
  5. Be careful not to over-promise, since unmet expectations count as withdrawals.
Tip: Small, consistent deposits do more than occasional big gestures.