When to use it
Use it as a daily or weekly habit for keeping relationships warm.
How to apply it
- Each week, pick one or two people in your network.
- Find a favour that takes five minutes, such as an introduction, a link or a recommendation.
- Do it promptly and keep the message short.
- Make introductions only with both parties' agreement.
- Do not keep score or ask for anything in return.
Tip: A double opt-in introduction protects both people and your reputation.