When to use it
Use it to build a deliberate, regular routine around your professional relationships.
How to apply it
- Write down your goals for the next one to three years.
- List the people who could help with those goals, or whom you could help.
- Get in touch before you need anything, offering something useful.
- Schedule regular low-effort contact, such as a coffee or a quick message.
- Keep simple notes on each person's interests and news.
Tip: Contact in good times is what makes asking for help in hard times feel natural.