Category 13 · 10 frameworks

Networking & Relationships

Approaches for building a network of genuine relationships that leads to information, help and opportunities.

01

Strength of Weak Ties

Mark Granovetter (1973) Acquaintances often bring more new information and opportunities than close friends, because they move in different circles.
02

Structural Holes

Ronald S. Burt, Structural Holes (1992) Advantage comes from bridging gaps between groups that are not otherwise connected, because you see and can combine information others cannot.
03

Give and Take

Adam Grant, Give and Take (2013) Grant describes givers, takers and matchers. Givers can be the most successful when they help generously but protect their time and avoid being exploited.
04

Five-Minute Favour

Adam Rifkin; featured in Adam Grant's Give and Take Do small favours, taking five minutes or less, for people in your network, with no expectation of return.
05

Never Eat Alone

Keith Ferrazzi with Tahl Raz, Never Eat Alone (2005) Treat relationship-building as an ongoing practice built on generosity and staying in touch, not something you do only when you need something.
06

Informational Interview

No single originator; popularised by Richard N. Bolles, What Color Is Your Parachute? A short conversation with someone in a role, field or organisation you want to learn about, to gather insight rather than ask for a job.
07

Dunbar's Number

Robin Dunbar Humans can maintain only a limited number of meaningful relationships, around 150, arranged in layers of increasing closeness.
08

Dormant Ties

Daniel Levin, Jorge Walter & J. Keith Murnighan (2011) Reconnecting with people you have lost touch with can be unusually valuable: there is existing trust, and they have gathered new knowledge since you last spoke.
09

Emotional Bank Account

Stephen R. Covey, The 7 Habits of Highly Effective People (1989) Trust in a relationship rises with deposits such as keeping promises and showing respect, and falls with withdrawals such as broken commitments.
10

Operational, Personal and Strategic Networks

Herminia Ibarra & Mark Hunter, 'How Leaders Create and Use Networks', Harvard Business Review (2007) Three kinds of network: operational (getting today's work done), personal (development and outside perspective) and strategic (future priorities and stakeholders).

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