When to use it
Use it when a goal is vague and you need to make it clear enough to act on and review.
How to apply it
- Write the goal in one sentence.
- Make it specific about what will change.
- Add a measure that shows when it is achieved.
- Name the person responsible for delivering it.
- Check it is realistic given resources and constraints.
- Set a deadline or review date.
Tip: SMART makes goals clear but not necessarily important; check the goal is worth doing first.