When to use it
Use it when setting a long-horizon direction, typically ten years or more, for an organisation or team.
How to apply it
- Define a goal that is ambitious enough to require significant change.
- Make it clear and measurable so everyone knows when it is achieved.
- Check it fits the organisation's purpose and genuine capabilities.
- Set a long-term horizon, usually ten to thirty years.
- Break it into shorter-term goals that build towards it.
Tip: A BHAG still needs nearer-term goals beneath it, otherwise it stays a slogan.