When to use it
Use it to align a team or organisation on a small number of priorities for a quarter or similar cycle.
How to apply it
- Write a short, directional Objective describing what you want to achieve.
- Add two to five Key Results that are measurable outcomes, not tasks.
- Check that achieving all Key Results would genuinely deliver the Objective.
- Share OKRs openly so teams can align their own to them.
- Review progress regularly and score each Key Result at the end of the cycle.
Tip: Key Results that read like a to-do list are a warning sign; measure outcomes, not activity.