When to use it

Use it when you want to build a network around a specific goal, such as moving into a new field.

How to apply it
  1. Write down one specific goal you want to make progress on.
  2. List 10 to 15 people who are related to that goal.
  3. Offer each person something small and useful, such as a relevant article or genuine thanks.
  4. Share your own work in progress where those people can see it.
  5. Join or form a small peer group that meets weekly to keep each other on track.
Tip: Lead with contributions, not requests; asking for favours first undermines trust.