When to use it
Use it when people know your job title but not your thinking, skills or interests.
How to apply it
- Choose one channel where your audience already is, such as an internal forum or LinkedIn.
- Post one small thing a week: a lesson, a sketch, a tool you used or a problem you solved.
- Explain the reasoning behind your work, not just the outcome.
- Credit the people and sources that helped you.
- Respond to comments and questions to turn posts into conversations.
Tip: Share what is useful to others; posts that only announce achievements tend to be ignored.