When to use it
Use it before a promotion push, after a role change, or when feedback surprises you.
How to apply it
- Write three words you want people to associate with you.
- Ask five colleagues at different levels for three words they would use to describe you.
- Search your name online and review your public profiles as a stranger would.
- Compare the results with your target words and note the gaps.
- Choose one behaviour to change or showcase to close the biggest gap.
Tip: Make it easy to be honest: ask for words by message rather than face to face.