When to use it
Use it before networking events, introductions to senior leaders, or interviews.
How to apply it
- Write one sentence on what you do and the problem you solve.
- Add one specific example or result that proves it.
- Add one sentence on what you are looking for or interested in next.
- Cut it until it can be said aloud in 30 seconds.
- Practise it out loud until it sounds natural rather than recited.
- Prepare a shorter variant for different audiences, such as peers versus executives.
Tip: End with something that invites a follow-up question rather than a closed statement.