When to use it
Use it when your online profiles, CV and introductions feel inconsistent or generic.
How to apply it
- List three things colleagues regularly come to you for.
- Identify the audience who most benefits from those strengths.
- Draft a statement in the form: I help [audience] achieve [outcome] by [how].
- Test it with two colleagues and ask whether it sounds like you.
- Update your LinkedIn headline, CV summary and bio to match it.
Tip: Avoid vague adjectives such as 'passionate' or 'results-driven'; name specific outcomes instead.