When to use it
Use it when structuring a talk, a set of recommendations or key messages.
How to apply it
- List every point you want to make.
- Merge overlapping points and drop the weakest ones.
- Reduce what remains to three main points.
- Order them deliberately, usually saving the strongest for last.
- Signpost the three points at the start and recap them at the end.
Tip: Do not force three if you genuinely have two; padding weakens the message.