When to use it
Use it for presentations and pitches where you want the audience to do something specific afterwards.
How to apply it
- Gain attention with a relevant example, fact or question.
- Establish the need by showing the problem and why it matters to this audience.
- Present your solution and show how it satisfies the need.
- Help the audience visualise the outcome if they adopt it, or the cost if they do not.
- Ask for a specific, achievable action.
Tip: The final step is often too vague; name exactly who should do what, and by when.