When to use it

Use it for answering questions on the spot or making a short contribution in a meeting.

How to apply it
  1. State your Point in one sentence.
  2. Give the main Reason that supports it.
  3. Offer a concrete Example or piece of evidence.
  4. Restate your Point to close.
Tip: It works best under about a minute; for longer contributions move to a fuller structure.