When to use it
Use it to plan targeted engagement and track whether key people are moving to where you need them.
How to apply it
- List key stakeholders.
- Rate each one's current engagement: unaware, resistant, neutral, supportive or leading.
- Mark the engagement level you need from each one.
- Plan specific actions to close each gap.
- Reassess at regular intervals and update the matrix.
Tip: Not everyone needs to be leading; aim for the level the project actually requires.