When to use it
Use it at the start of a project or change to decide where to spend engagement effort.
How to apply it
- List everyone affected by or able to affect the work.
- Rate each stakeholder's power and interest as high or low.
- Manage high-power, high-interest stakeholders closely.
- Keep high-power, low-interest stakeholders satisfied without overloading them.
- Keep low-power, high-interest stakeholders informed and monitor the rest.
- Revisit the grid as the project progresses, since positions shift.
Tip: Base ratings on evidence and conversations, not assumptions about job titles.