When to use it
Use it when people agree a change makes sense but still do not change their behaviour.
How to apply it
- Direct the rider by scripting the specific critical behaviours you want.
- Point to the destination with a clear picture of the goal.
- Motivate the elephant by finding the feeling that drives action.
- Shrink the change into small first steps that feel achievable.
- Shape the path by adjusting the environment and building habits.
Tip: What looks like resistance is often lack of clarity, so be specific about the first behaviour.