When to use it
Use it when you need many people to change a specific behaviour and persuasion alone has not worked.
How to apply it
- Define the few vital behaviours that would produce the result you want.
- Address personal motivation by linking the behaviour to what people already value.
- Address personal ability by giving practice and skills, not just information.
- Use social motivation and ability by enlisting respected peers and helping people support each other.
- Use structural motivation and ability by aligning rewards, tools and the environment.
- Track the vital behaviours and adjust the sources that are not working.
Tip: Combining several sources tends to work better than relying on one, such as training alone.