When to use it
Use it to plan the rollout of a new idea, tool or process across a group of people.
How to apply it
- Identify likely innovators and early adopters who are open to trying the idea.
- Win their support first and help them achieve visible success.
- Make the idea easy to try on a small scale and easy to observe working.
- Show the early majority practical evidence and peer endorsement.
- Reduce effort and risk for later adopters through support and simplified processes.
Tip: Rogers identified relative advantage, compatibility, simplicity, trialability and observability as drivers of adoption; check your idea against each.