When to use it
Use it to plan the people side of a significant change across a team or organisation.
How to apply it
- Create urgency by showing why change is needed now.
- Build a guiding coalition of influential supporters.
- Form a clear vision and strategy, and communicate it widely and repeatedly.
- Remove obstacles and empower people to act on the vision.
- Generate and celebrate visible short-term wins.
- Build on gains and anchor new approaches in the culture.
Tip: Declaring victory too early is a common failure; keep pushing until the change is embedded.