When to use it
Use it to check that a request or proposal gives people genuine reasons to agree.
How to apply it
- Offer something useful first to build reciprocity.
- Start with small, voluntary commitments that align with the larger ask.
- Show evidence that similar people or teams have already adopted the idea.
- Establish relevant expertise, your own or others', before making the case.
- Find genuine common ground and shared identity with the audience.
- Highlight what is genuinely unique or time-limited about the opportunity.
Tip: Use the principles honestly; fake scarcity or invented social proof destroys trust once discovered.