When to use it

Use it to judge whether a deal is realistic and where to aim within the range.

How to apply it
  1. Set your walk-away figure using your BATNA.
  2. Research the likely employer range using job adverts, recruiters and salary surveys.
  3. Estimate the other side's maximum, considering pay bands and recruitment costs.
  4. Map both ranges and identify the overlap.
  5. Aim your opening towards the top end of the overlap, backed by evidence.
Tip: If there is no overlap on salary, widen the deal to other terms rather than giving up immediately.