When to use it

Use it when you have good market information and can make the first credible offer.

How to apply it
  1. Research market rates for the role, level and location.
  2. Set an ambitious but defensible opening figure above your target.
  3. Prepare a short justification based on market data and your track record.
  4. State your number confidently and then stop talking.
  5. If they anchor first with a low figure, reset clearly with your own evidence-based number.
Tip: An anchor so extreme that it seems unreasonable can damage credibility; keep it defensible.